Website Redesign: Incline Marketing
Project Background
In response to a strategic shift towards increased sales efforts, Incline Marketing approached me to redesign their website. The goal was to elevate their online presence to match the professionalism of their services, transforming their site into a welcoming and effective landing pad for potential clients.
Project Goals
The redesign focused on creating a visually appealing website that mirrors the quality of Incline Marketing and ensuring the website serves effectively as both a sales tool and a showcase of the agency’s capabilities.
Target Audience
The new website targets business owners in the small service industry—people who appreciate clear, efficient, and effective marketing solutions.
Tools and Technologies
Throughout the project, my team of designers and I used Figma, which enabled seamless collaboration over multiple locations and time zones, making sure every detail was aligned with our goals.
Design Process
1.) Research and Collaboration: We kicked off with a deep dive into current web design trends while engaging closely with the leadership at Incline Marketing. Understanding their vision was crucial for setting the direction of our design.
2.) Concept Development: Armed with insights from our research and discussions, we started sketching initial designs. Our goal was to craft a layout that was clean, modern, and allowed Incline's strengths to shine through. Figma played a critical role here, enabling us to tweak designs quickly based on ongoing feedback. Our focus was on building an easy-to-navigate interface that would guide visitors smoothly from one section to another. We aimed to make the case studies and service offerings stand out, ensuring that visitors could easily understand and appreciate Incline Marketing’s value proposition.
2.) Concept Development: Armed with insights from our research and discussions, we started sketching initial designs. Our goal was to craft a layout that was clean, modern, and allowed Incline's strengths to shine through. Figma played a critical role here, enabling us to tweak designs quickly based on ongoing feedback. Our focus was on building an easy-to-navigate interface that would guide visitors smoothly from one section to another. We aimed to make the case studies and service offerings stand out, ensuring that visitors could easily understand and appreciate Incline Marketing’s value proposition.
Challenges and Solutions
One of our main hurdles was dealing with the limitations of our contracted web development platform, which is optimized for speed but restricts design flexibility. Our developers got creative, using advanced coding techniques to push the platform beyond its usual limits, ensuring our design vision came to life without sacrificing site performance. We also worked with the platform designers to help them create new sections for our site that they can then sell to their other clients.
Current Status and Outlook
The website is currently in the final stages of development. We're all excited to see our plans come together and look forward to the site going live. We believe this revamped website will enhance Incline Marketing’s online appeal and help drive their business forward.
Conclusion
This project has been a fantastic blend of collaborative creative design and strategic execution. By aligning our design closely with Incline Marketing’s business goals and leveraging our team's technical expertise, we're delivering a website that not only looks great but also performs excellently in attracting and engaging potential clients. We're eager to see how this new platform will support Incline Marketing's growth and help them make a mark in their industry.
